Evidence Library

Research that builds trust without hijacking the conversion path

These pages answer the questions women search before they are ready to take the assessment. Every page should reduce confusion and then route readers back into one clear next step.

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Organic growth system

One site, two jobs

The homepage and quiz are the conversion path. The evidence library is the trust-and-search layer. Keeping both on the same root domain lets authority compound while preserving a controlled CTA on every page.

Operating rule

  • Answer one high-intent question per page.
  • Use evidence to clarify tradeoffs, not overwhelm the visitor.
  • End every page with one dominant CTA back to the assessment.
  • Expand by subpath, not by spinning up a separate content domain.

Reusable articles

The first evidence route family

These pages are designed to grow into a larger library without turning the homepage into a browse-heavy content portal.

Vasomotor symptoms

Hot flashes: what actually works

A plain-English evidence page on systemic hormone therapy and nonhormonal options for vasomotor symptoms.

Evidence summary

Multiple randomized trials show systemic hormone therapy remains the most effective treatment for vasomotor symptoms, with nonhormonal options offering moderate relief for women who cannot or prefer not to use hormones.

Claim-backed fallback copy

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GSM

Vaginal dryness and GSM: the symptom that usually gets dismissed

Evidence on vaginal estrogen and other GSM treatment options, written for women who were told to just wait it out.

Evidence summary

Genitourinary syndrome of menopause is progressive without treatment. Local vaginal estrogen has strong evidence for improving dryness, irritation, and painful sex with minimal systemic absorption.

Claim-backed fallback copy

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Sleep

Menopause sleep disruption: treating the cause, not just the bedtime routine

Evidence on sleep disruption during menopause, including when vasomotor treatment changes sleep more than sleep hacks do.

Evidence summary

Sleep disruption during menopause is often downstream of vasomotor symptoms and hormonal change. Treating the underlying symptom pattern can improve sleep more than generic sleep hygiene alone.

Claim-backed fallback copy

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Benefit-risk

HRT safety after the WHI headlines

A tighter explanation of what current evidence actually says about hormone therapy safety and benefit-risk framing.

Evidence summary

Current menopause guidance does not treat hormone therapy risk as one flat rule. Timing, age, route, uterus status, and personal history change the risk-benefit picture substantially.

Claim-backed fallback copy

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Nonhormonal options

Nonhormonal menopause treatments worth understanding

A reusable evidence page covering fezolinetant, SSRIs, and gabapentin for women who need or prefer nonhormonal care.

Evidence summary

Nonhormonal treatments can be clinically meaningful, especially when hormone therapy is contraindicated or not preferred. Their tradeoff is usually lower symptom relief in exchange for a different safety profile.

Claim-backed fallback copy

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