For California Residents

Last updated: April 9, 2026

This California Privacy Notice supplements the Midlife Women Privacy Policy and applies only to residents of California to the extent California privacy law applies to the personal information we collect, use, disclose, retain, or share.

I. California Consumer Privacy Act (CCPA) / CPRA

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Some data handled in connection with healthcare services may be exempt from parts of the CCPA or CPRA because it is governed instead by HIPAA, the California Confidentiality of Medical Information Act, or other healthcare-specific laws.

II. Your California Privacy Rights

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information. We do not sell your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

III. Categories of Personal Information We May Collect

• identifiers such as name, email address, phone number, postal address, and account details
• California customer record information such as billing details and transaction history
• protected classification characteristics where voluntarily provided or inferred as needed for services
• commercial information such as membership status, orders, subscriptions, and payment activity
• internet or network activity such as page views, click behavior, browser data, device data, cookies, and IP address
• audio, electronic, or visual information when you communicate with support or upload documents or images
• professional or employment information when relevant to intake, history, or reimbursement matters
• sensitive personal information and health-related information where permitted and necessary for requested services

IV. Sources of Personal Information

We may collect personal information from the following categories of sources:

• directly from you when you fill out forms, assessments, purchases, support requests, or account details
• automatically from your browser or device when you interact with our site
• from service providers, payment processors, analytics vendors, and infrastructure providers
• from affiliated providers, pharmacies, labs, or operational partners when needed to coordinate requested services

V. Business and Commercial Purposes for Collection

We may collect and use personal information for purposes including:

• operating the website, account systems, and customer support workflows
• reviewing eligibility and routing information for clinical consideration
• processing transactions, subscriptions, refunds, and administrative requests
• improving platform performance, reliability, and usability
• detecting security incidents, fraud, abuse, and unlawful activity
• complying with legal, regulatory, and contractual obligations

VI. Sale, Sharing, and Sensitive Personal Information

We do not sell your personal information to third parties as defined under the CCPA/CPRA.

We also do not knowingly sell or share the personal information of minors under 16 years of age. To the extent California law treats any analytics, advertising, or attribution activity as “sharing,” California residents may exercise applicable opt-out rights by contacting us and using available browser-based privacy controls where supported.

We use sensitive personal information only as reasonably necessary to provide requested services, maintain security, comply with law, and support permitted internal operations.

VII. Exercising Your Rights

To exercise any of these rights, contact us at [email protected] with the subject line “California Privacy Request.” We will respond within 45 days.

We may need to verify your identity before processing your request. Depending on the request, this may involve matching information already associated with your account or requesting additional documentation.

VIII. Authorized Agents

You may designate an authorized agent to make requests on your behalf. We may require verification of both the agent's authorization and your identity.

IX. Non-Discrimination

We will not unlawfully discriminate against you for exercising your California privacy rights.

X. Retention and Updates

We retain personal information for as long as reasonably necessary for the purposes described in our Privacy Policy, including legal, compliance, security, billing, dispute-resolution, and recordkeeping needs. We may update this notice from time to time by posting a revised version on this page.